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Are Marc Jacob's new Lola ads featuring Dakota Fanning too provocative?

Started by Erin , author of Make Her Up 6/14/2011 11:46:05 AM

17-year-old Dakota Fanning is the new face of Marc Jacob's fragrance Lola. (Lola is my absolute FAVORITE fragrance!)

She is completely clothed, but the ad is making many people upset. Could it have something to do with the flower resting on her lady bits?

At just 17, Dakota Fanning is still a year under the legal age of consent in her home state of California, but this trifling fact doesn’t seem to concern Marc Jacobs. The 48-year-old designer chose to place the teenager in a provocative pose - in homage to a 1950s novel about sex with an under age girl - to sell his new perfume, Oh, Lola!

Jacobs’ long-term collaborator Juergen Teller shot the Twilight star in Los Angeles wearing a girlish, pink scalloped polka dot dress. The background, is similarly juvenile - it’s monotone pastel pink compounding the innocence of the composition. But then a large bottle of the scent, featuring it’s signature rose-top has been placed provocatively in between the young starlet’s legs. The teenager clutches it as she tilts back lasciviously and stares intently into the camera.

New Yorker Jacobs admits that his intention was to portray the young woman as a re-boot of the tragic character in Vladimir Nabokov’s 1955 novel, Lolita, which tells the story of young girl’s sexual relationship with a much older man, who becomes her step-father.

He told Women’s Wear Daily: ‘When we were speaking about who to use in the ads, I had recently seen The Runaways…I knew she could be this contemporary Lolita, seductive yet sweet.’

The iconic novel tells the story of sexual predator Humbert Humbert and his exploitation of his ‘Lolita’ from the age of 12.

Ironically, this is the age at which Dakota first posed for the successful designer.

The pull of Jacobs is so strong that Fanning admitted she was: ‘humbled by the offer and said yes immediately.’ Dakota recently graduated from high school and joined her peers to receive her diploma. She attended classes at the $30,000 a year private school in North Hollywood and last year was crowned Homecoming Queen. But despite her Hollywood career Dakota insists that she is a down-to-earth normal teenager.

She said: ‘I have such a normal life when I’m not working… It’s just nice to be around people you care about and who know you best.’

What do you think? Are they inappropriate?

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Viewing 1 - 4 of 4

Gross!  Seriously...just that he would want to imitate that.  Yuck!


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Reply by Erin

author of Make Her Up 6/15/2011 11:07:49 AM

That's what I think!


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Reply by Shannon @ For the Mommas

author of For The Mommas — Finding Values for Your Family 6/15/2011 2:12:21 PM

The whole concept is inappropriate.   


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Reply by Amy

author of modpodgerocksblog.com 6/18/2011 8:41:34 AM

I've read the book (had to read it in college) and don't understand how this ad relates or is inspired by it.  Sounds like he is just trying to be controversial for the sake of it.


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